Utilizing Your Business Cards
Designing unique and creative business cards leaves a good impression on everyone. Customers will see you as a unique business that puts thought and creativity in their business. Here are some great ways to utilize business cards.
• The back: Maximize your business cards by using the back as well. Add business facts and business information as an added bonus to the customer. Add a special offer on the back as a coupon or you can hand write an offer to make the customer think this is special to them. If your business requires an appointment, use the back as an appointment reminder. Do not overcrowd either side with too much information. This will distract the customer.
• Color: You must add color to your business card to stay ahead of the times. Logos, images, company colors make cards exciting and great to look at.
• Coupons / Special Offers: Using the back as a coupon or offering a discount with the card, gives the customer a great reason to keep the card handy at all times. I like adding a personal touch and handwriting the deal. This gives the customer the impression it is a deal only for them. When talking with a client, find out what their needs are and give them a personalized deal.
• Shapes: Cutting your business cards into shapes are with special cuts are a great way to get noticed and remembered. Have the cut relevant to your business. Jagged top edge to resemble grass or a cut off the corner like a haircut design.
• Tagline / Motto: Use a tagline or motto that sums up your business. Think of a tagline that has impact and is very easy to remember. A unique and creative tagline is very effective in your branding and advertising strategies.
